Latest Technology For Ranking Pages
Microsoft is working on a new computer technology to determine the rank of pages in its search engine. This latest technology is named BrowserRank. BrowseRank competes directly with the Google's system of ranking web sites, PageRank. Page Rank is determined by the number links on the internet that are pointing to a particular site. The more links that are pointing to the site, the more significant that site becomes in the eyes of Google.
But Microsoft thinks another way. It thinks that there should be more human touch to the search engine rankings. The technology to determine page rank is shoddy.Raw data about a website can not be an indicator of its usefulness. There are other factors too. Like how much time the user spends on the web site. What is the bounce rate.
I think that this is misconception of Microsoft. While links play important in determining page rank from Google, links are not the only factor. Google takes into account hundreds of the factors before giving it a rank on its search results. This technology from Microsoft comes in the wake of its failed attempts to buy Yahoo as after Google, Yahoo is the only competitor of Microsoft in search engine arena. I do not think that Microsoft's arguments hold weight as Google has the best algorithm to search the relevant pages. And the technology behind Google's algorithm is constantly evolving. Google is still the best or why else do we rely on it to find the information we want from the vast ocean of websites.
Friday, July 25, 2008
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